Sfoglia per Relatore
A neuromarketing study in the field of luxury brand: The Louis Vuitton Case study
2024/2025 CASONI, RACHELE
Assessing the gap between reality and perception of corporate sustainability in the automotive industry: a comparative analysis of Mercedes-Benz and Tesla
2024/2025 REPELE, ALESSANDRO
Behavioural Branding in Italian Fashion Subcontracting: Overcoming Biases and Building Credibility–A Case Study of Piegavelox S.r.l. and Brunello Cucinelli S.p.A.
2024/2025 ZUCCHI, FEDERICA
Behavioural economics and marketing: how cognitive biases contribute to shaping sales strategies
2024/2025 BARALDO, MANUEL
China's market of planetary gearboxes and axial flux motors: a penetration strategy
2024/2025 BARTOLI, BEATRICE
Contrasting Luxury Identities and Strategic Coherence: A Case Study on Consumer Perception in the Prada-Versace Acquisition
2024/2025 INGEGNERE, SOFIA
Corruption and Cooperation: an experimental study from a public good game
2024/2025 SECCHI, ELENA
Driving Desire: A Neuromarketing Comparison of Client Acquisition Strategies in Ferrari and Lamborghini
2024/2025 POMPIGNOLI, MIRIAM
From Tradition to Innovation: Neuromarketing and Communication Strategies in the Global Wine Market — The Lungarotti Case
2024/2025 PETTINARI, LETIZIA
Herding Behaviour: understanding and overcoming conformism through mind, culture and identity.
2024/2025 PILUDU, SILVIA
Marketing Strategies and Brand Identity in Contemporary Luxury: the Sicis Jewels Case Study
2024/2025 TRENTA, BENEDETTA
Neuromarketing and cognitive biases in internationalization: a behavioural perspective on consumer perception and managerial decision-making through a dual survey research.
2024/2025 PIRAZZOLI, CARLOTTA
Neuromarketing and Emotional Branding in the Luxury Automotive Sector: The Ferrari Case
2024/2025 FIORELLI, GIULIA
Neuromarketing and YouTube: how users perceive biases in commercials
2024/2025 MIGLI, ELENA
The Economics of Empathy: Cultural Roots of Altruism in China
2024/2025 BOMBINI, ROBERTA
The Eras of Economics: Exploring Fans’ and Non-Fans’ Perceptions of Taylor Swift’s Cultural and Entrepreneurial Role
2024/2025 SCALZO, FEDERICA
The language of luxury: Veblen Effect in international brand communication
2024/2025 MARINO, FEDERICA
The Role of Neuromarketing and Behavioral Economics in Marketing Strategies: An Applied Study on the Fashion Industry. The Case of Liu Jo
2024/2025 COPPOLA, ANNA
The sustainability in the cosmetic industry: Pibiplast as a case study
2024/2025 PUCILLO, ALESSIA
The Value of Liveness: An Empirical Study of Consumer Behaviour, Cognitive Biases and Experiential Engagement in Live Music Events
2024/2025 CANULLI, VITTORIA
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