This thesis investigates the role of language and translation in high-stakes international contexts, focusing on the potentially severe consequences of miscommunication in legal, institutional, and global communication settings. Grounded in the assumption that language is never a neutral instrument, but rather a complex system shaped by cultural, social, and pragmatic factors, the study explores how linguistic misunderstanding can affect fundamental rights, professional practices, and interna...
This thesis investigates the effects of tariff policies on international trade, with a particular focus on the fashion industry and the central role of the United States in shaping global trade dynamics. The textile sector is one of the most exposed to the consequences of protectionist measures, due to its strong internationalization, dependence on complex cross-border supply chains, and sensitivity to fluctuations in production and distribution costs. Through a combination of qualitative and...
This thesis investigates the field of neuromarketing, providing insights into how neuroscience contributes to a deeper understanding of consumer preferences within decision-making processes. The study sheds light on the unconscious dimensions of the consumer, illustrating the significant role of emotions, human senses, and psychological mechanisms in response to marketing stimuli. The thesis is structured into four chapters. In the first chapter, a theoretical overview is presented, elucidati...
Energy-intensive industries face intense scrutiny concerning their environmental footprint and the urgency of decarbonisation. In hard-to-abate sectors such as ceramics, sustainability reporting has shifted from a largely voluntary practice to a strategic imperative for securing legitimacy and stakeholder trust. However, the complexity of the ecological transition complicates the assessment of corporate claims. This thesis investigates the strategic construction of organisational transparency...
This thesis explores the role of neuromarketing in shaping consumer perception, emotional attachment and brand desire within the luxury automotive sector, with a comparative focus on Ferrari and Lamborghini. Starting from the assumption that consumer decisions are not driven only by rational evaluation, but are strongly influenced by emotions, sensory experiences and unconscious processes, the study adopts a multidisciplinary perspective combining marketing theory, psychology and consumer neu...
The thesis examines the Chinese system for the protection of intellectual property rights, focusing on the protection of pharmaceutical patents. After providing a theoretical framework for international intellectual property, the thesis reconstructs the development of Chinese legislation and the country's progressive integration into international standards.
The analysis then develops the AstraZeneca v. CNIPA case, which concerns a patent invalidation proceeding and the possibility of exploi...
This dissertation aims to analyze the relationship between the fashion industry and the forms of protection offered by intellectual property law. Fashion represents a sector of primary economic and social relevance, whose historical evolution has led to the gradual overcoming of the merely functional dimension of clothing, transforming it into a genuine instrument of cultural and identity expression. Starting from the origins of clothing as a means of protecting the human body from external a...
This thesis explores how trademark counterfeiting has become structurally embedded in global e-commerce, using Alibaba as a central case and focusing in particular on the legal and strategic confrontation between luxury brands such as Gucci and Yves Saint Laurent and large online platforms. Rather than treating counterfeiting as a marginal or purely illegal activity, the thesis approaches it as an outcome of platform-based business models, globalized supply chains, and uneven enforcement betw...
Il presente elaborato descrive la progettazione hardware e software di un banco prova destinato al collaudo di avvitatori pneumatici ed elettrici impiegati principalmente nel settore motorsport.
In linea con gli obiettivi formativi del corso di Ingegneria Meccatronica, il progetto integra aspetti meccanici, elettronici e informatici, evidenziando la sinergia tipica dei sistemi meccatronici.
Il progetto nasce dall’esigenza dell’azienda presso la quale è stato svolto il tirocinio curricolare, d...
La sicurezza alimentare sta diventando una sfida sempre più importante al giorno d'oggi a causa dei cambiamenti climatici e della crescita demografica mondiale, tutti fattori che stanno rendendo difficile garantire cibo sufficiente per l'intera popolazione umana. Grazie all’integrazione di sensori e analisi dei dati in agricoltura gli sprechi sono stati ridotti enormemente e le rese produttive incrementate. Tuttavia, il monitoraggio ambientale da solo non è sufficiente, poiché piante diverse ...