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Lauree Magistrali: [1448] Home page tipologia

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Prodotti della tipologia (ordinati per Data di deposito in Decrescente ordine): 181 a 200 di 1.448
collection Anno Titolo Autore file(s)
Lauree Magistrali 2024/2025 La aplicación de la inteligencia artificial en la optimización de campañas publicitarias en Google Ads: análisis empírico de dos casos de estudio italianos SCAPPATICCI, ALESSIA
Lauree Magistrali 2024/2025 Sistemi agroforestali in Emilia-Romagna: un'indagine socioeconomica per comprendere motivazioni ed ostacoli alla loro diffusione. RINALDI, RICCARDO
Lauree Magistrali 2024/2025 Indagine sull' evoluzione dell' indirizzo produttivo di un campione di aziende nel territorio parmense negli ultimi vent'anni ROLLI, FRANCESCA
Lauree Magistrali 2024/2025 Effetti dell’applicazione di zeoliti sul microclima e sulla penetrazione della radiazione nel pero PARISI, NICOLA
Lauree Magistrali 2024/2025 Challenges of Legal Translation in a Multilingual Legal Order: A Study on European Union Treaties from English into Italian MERCIAI, ELISA
Lauree Magistrali 2024/2025 Snodi di vita e destini da riscrivere: la generatività del materno nel caso del baliatico felino ROSSI, SARA
Lauree Magistrali 2024/2025 The U.S.-China Trade War During Trump's First Presidency: Economic Consequences for the United States and Changes in Sino-American Relations PANINI, ROSSELLA
Lauree Magistrali 2024/2025 Artificial Intelligence and Intellectual Properties CAMPO, MARCELLO
Lauree Magistrali 2024/2025 Neuromarketing and cognitive biases in internationalization: a behavioural perspective on consumer perception and managerial decision-making through a dual survey research. PIRAZZOLI, CARLOTTA
Lauree Magistrali 2024/2025 Urgency appeals and cognitive biases in digital advertising: a neuromarketing experimental study on impulsive purchase decisions MELETTI, AGNESE
Lauree Magistrali 2024/2025 Industrial Design Protection: Legal Strategies and Brand Implications in the Luxury Industry. ALBERGHINI, LUCREZIA
Lauree Magistrali 2024/2025 Women in National Socialist Germany: an analysis of legal policies and political instrumentalisation MERLA, DOINA
Lauree Magistrali 2024/2025 From the 1980 FIAT Conflict to Stellantis: Crisis Management in the Italian Automotive Industry GIUNCHEDI, LAURA
Lauree Magistrali 2024/2025 The language of luxury: Veblen Effect in international brand communication MARINO, FEDERICA
Lauree Magistrali 2024/2025 Assessing the gap between reality and perception of corporate sustainability in the automotive industry: a comparative analysis of Mercedes-Benz and Tesla REPELE, ALESSANDRO
Lauree Magistrali 2024/2025 Freedom, language and control: the contemporary relevance of George Orwell’s Nineteen Eighty-Four BELLOCCHI, LAURA
Lauree Magistrali 2024/2025 Herding Behaviour: understanding and overcoming conformism through mind, culture and identity. PILUDU, SILVIA
Lauree Magistrali 2024/2025 Análisis contrastivo de las estrategias discursivas y de los mecanismos lingüístico-cognitivos en la publicidad cervecera: un estudio aplicado a Cruzcampo, Estrella Galicia y Quilmes CAVIGLIONE, LAURA
Lauree Magistrali 2024/2025 The Role of Neuromarketing and Behavioral Economics in Marketing Strategies: An Applied Study on the Fashion Industry. The Case of Liu Jo COPPOLA, ANNA
Lauree Magistrali 2024/2025 China's market of planetary gearboxes and axial flux motors: a penetration strategy BARTOLI, BEATRICE
Prodotti della tipologia (ordinati per Data di deposito in Decrescente ordine): 181 a 200 di 1.448
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Prodotti recenti

Lost in Translation Miscommunication Across Legal, Intercultural, and International Contexts in the Age of Artificial Intelligence

This thesis investigates the role of language and translation in high-stakes international contexts, focusing on the potentially severe consequences of miscommunication in legal, institutional, and global communication settings. Grounded in the assumption that language is never a neutral instrument, but rather a complex system shaped by cultural, social, and pragmatic factors, the study explores how linguistic misunderstanding can affect fundamental rights, professional practices, and interna...

The role of trade tariffs in shaping global fashion markets

This thesis investigates the effects of tariff policies on international trade, with a particular focus on the fashion industry and the central role of the United States in shaping global trade dynamics. The textile sector is one of the most exposed to the consequences of protectionist measures, due to its strong internationalization, dependence on complex cross-border supply chains, and sensitivity to fluctuations in production and distribution costs. Through a combination of qualitative and...

A neuromarketing study in the field of luxury brand: The Louis Vuitton Case study

This thesis investigates the field of neuromarketing, providing insights into how neuroscience contributes to a deeper understanding of consumer preferences within decision-making processes. The study sheds light on the unconscious dimensions of the consumer, illustrating the significant role of emotions, human senses, and psychological mechanisms in response to marketing stimuli. The thesis is structured into four chapters. In the first chapter, a theoretical overview is presented, elucidati...

Shaping Trust through Transparency. CSR Communication at Iris Ceramica Group.

Energy-intensive industries face intense scrutiny concerning their environmental footprint and the urgency of decarbonisation. In hard-to-abate sectors such as ceramics, sustainability reporting has shifted from a largely voluntary practice to a strategic imperative for securing legitimacy and stakeholder trust. However, the complexity of the ecological transition complicates the assessment of corporate claims. This thesis investigates the strategic construction of organisational transparency...

Driving Desire: A Neuromarketing Comparison of Client Acquisition Strategies in Ferrari and Lamborghini

This thesis explores the role of neuromarketing in shaping consumer perception, emotional attachment and brand desire within the luxury automotive sector, with a comparative focus on Ferrari and Lamborghini. Starting from the assumption that consumer decisions are not driven only by rational evaluation, but are strongly influenced by emotions, sensory experiences and unconscious processes, the study adopts a multidisciplinary perspective combining marketing theory, psychology and consumer neu...

THE ASTRAZENECA V. CNIPA CASE AND CHINA’S IPR EVOLUTION: A COMPARATIVE PERSPECTIVE ON PHARMACEUTICAL PATENT PROTECTION

The thesis examines the Chinese system for the protection of intellectual property rights, focusing on the protection of pharmaceutical patents. After providing a theoretical framework for international intellectual property, the thesis reconstructs the development of Chinese legislation and the country's progressive integration into international standards. The analysis then develops the AstraZeneca v. CNIPA case, which concerns a patent invalidation proceeding and the possibility of exploi...

The Protection of Creativity in Fashion Design: Intellectual Property Rights in Europe and the United States – An Analysis of Cofemel and Star Athletica Rulings

This dissertation aims to analyze the relationship between the fashion industry and the forms of protection offered by intellectual property law. Fashion represents a sector of primary economic and social relevance, whose historical evolution has led to the gradual overcoming of the merely functional dimension of clothing, transforming it into a genuine instrument of cultural and identity expression. Starting from the origins of clothing as a means of protecting the human body from external a...

Trademark Counterfeiting in the Digital Era

This thesis explores how trademark counterfeiting has become structurally embedded in global e-commerce, using Alibaba as a central case and focusing in particular on the legal and strategic confrontation between luxury brands such as Gucci and Yves Saint Laurent and large online platforms. Rather than treating counterfeiting as a marginal or purely illegal activity, the thesis approaches it as an outcome of platform-based business models, globalized supply chains, and uneven enforcement betw...

Progettazione di un mozzo strumentato per il collaudo di avvitatori motorsport

Il presente elaborato descrive la progettazione hardware e software di un banco prova destinato al collaudo di avvitatori pneumatici ed elettrici impiegati principalmente nel settore motorsport. In linea con gli obiettivi formativi del corso di Ingegneria Meccatronica, il progetto integra aspetti meccanici, elettronici e informatici, evidenziando la sinergia tipica dei sistemi meccatronici. Il progetto nasce dall’esigenza dell’azienda presso la quale è stato svolto il tirocinio curricolare, d...

Realizzazione di un sistema meccatronico per il rilevamento dello stato di salute di una pianta tramite misura in vivo di bioimpedenza

La sicurezza alimentare sta diventando una sfida sempre più importante al giorno d'oggi a causa dei cambiamenti climatici e della crescita demografica mondiale, tutti fattori che stanno rendendo difficile garantire cibo sufficiente per l'intera popolazione umana. Grazie all’integrazione di sensori e analisi dei dati in agricoltura gli sprechi sono stati ridotti enormemente e le rese produttive incrementate. Tuttavia, il monitoraggio ambientale da solo non è sufficiente, poiché piante diverse ...

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Dipartimento
  • Dipartimento di Ingegneria "Enzo ...309
  • Dipartimento di Economia "Marco B...178
  • Dipartimento di Scienze Biomedich...151
  • Dipartimento di Educazione e Scie...150
  • Dipartimento di Scienze della Vita130
  • Dipartimento di Studi Linguistici...128
  • Dipartimento di Giurisprudenza105
  • Dipartimento di Scienze e Metodi ...104
  • Dipartimento di Comunicazione ed ...100
  • Dipartimento di Scienze Fisiche, ...48
Corso
  • Medicina e chirurgia119
  • Giurisprudenza105
  • Ingegneria del veicolo103
  • Languages for communication in in...85
  • Scienze della formazione primaria76
  • Advanced Automotive Engineering63
  • Ingegneria gestionale54
  • Management e comunicazione d'impresa50
  • Scienze pedagogiche50
  • International Management42
Anno
  • 20251
  • 20241447
Accesso al fulltext
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  • open424
  • embargoed290